Tuesday 12 November 2013

Kalixa Pay offers cardholders the chance to win one million euros

Kalixa Group’s award-winning prepaid MasterCard® brand, Kalixa Pay, is offering one lucky cardholder the chance to win a million euros in an unprecedented campaign from a European prepaid issuer.

The campaign encourages cardholders across the UK, Germany and Austria to load £100 / €100 onto their Kalixa Pay cards to be in with the chance of winning the grand prize. One lucky cardholder who has made a valid load will be picked at random to take part in the grand prize event taking place on 29th January 2014 at Sushisamba in The Heron Tower, one of London's tallest buildings.

Win a million with Kalixa Pay prepaid MasterCard
Kalixa Pay, Kalixa Group’s issuing brand, launches Win a Million campaign. 

At the event – under the supervision of an independent adjudicator – the winner will be presented with forty money bags of varying prize values, and asked to select one at a time until they have five matching values. Twenty of the money bags will contain a value of €5,000; nine will contain €25,000; six will contain €100,000 and five will contain the top prize value of €1,000,000. In this tense game of chance, the winner will walk away with a guaranteed €5,000 – plus a generous BRIT Awards 2014 prize package, courtesy of Kalixa Pay partner, MasterCard Worldwide.

The Grand Prize Event is to take place at Sushisamba, Bishopsgate, London

“The Win a Million campaign was designed to capture and engage the  imaginations of our existing and prospect cardholders and initial response rates show this is already taking effect,” says Danielle Stroud, Kalixa’s Head of Marketing and Communications.

“With a total of 150,000 cardholders across Germany and the UK, Kalixa Pay customers stand incredible odds of walking away with a life-changing prize. Our vision is to make payments easier for everyone and we’re committed to giving back to our customers – they are at the centre of everything we do,” continues Stroud

The Kalixa Pay product has three core benefits for customers:

  1. Kalixa Pay provides the best Travel Money solution in the market with 0% commission, 0% FX fees and the best exchange rates. Customers load in their home currency (GBP or EUR) and use it wherever they see the MasterCard acceptance logo, making it the safest and cheapest way to spend at home and abroad. 
  2. Kalixa Pay isn’t linked to a primary bank account, there’s no credit line, no overdraft and customers can only spend what they load, making it a great budgeting tool. To help further, Kalixa Pay will also send SMS alerts every time the card is used showing transaction amount and remaining balance, meaning customers are always in control of their cash.
  3. For customers who don’t have a bank card or are generally nervous about shopping online, Kalixa Pay provides a great solution. It’s not linked to a bank account and customers’ details and funds are always protected.  
Launched in October, Kalixa Pay’s Win a Million prize draw campaign is being supported by integrated social media engagement, affiliate activity and DR advertising.

Last entries for Kalixa Pay’s Win a Million prize draw will be accepted on 31st December 2013. Find out more at: http://winamillion.kalixa.com/uk or http://winamillion.kalixa.com/de 

Wednesday 9 October 2013

The Payments Generation Gap

We wanted to know how shopping and payments preferences differ across generations in Britain, so we asked 2,126 shoppers for their opinions.

Here’s a sample of what they said. For the full research data, download our whitepaper

To help deliver an age-specific check-out experience to turn browsers into buyers, Kalixa commissioned Opinion Matters to survey 2126 UK adults who have a current account in an attempt to understand the different payment methods used by different generations, and their shopping preferences. Some key findings include:

  • The most popular place to shop and pay across all generations continues to be in-store and at the till
  • Only 0.7% of respondents consider mobile apps to be a secure way of shopping
  • Shoppers between 19 and 27 are more likely to embrace mobile payments if rewarded with loyalty points or financial incentives
  • 65.6% predict cash will be gone by 2020
  • 53.6% predict contactless payments to be the main way to pay by 2020
For more data – and some key recommendations for merchants – download our free whitepaper.

Tuesday 24 September 2013

Why are we paying so much for payments?

Most consumers and businesses don’t realise that enabling a single transaction can involve up to ten different players: issuers, acquirers, processors and so on, with each party taking their cut. Each extra link in the value chain increases the cost – as well as the complexity and risk – of payment services, and merchants with shrinking margins cannot afford to waste money on payment services that are burdensome and fragmented.

The problem for merchants is that payment services today don’t meet their needs. Innovation in payment technology has long promised increased convenience and utility, but the reality has not lived up to the hype, and businesses have been exploited by an expensive and complex “value” chain for too long.

Here’s how the traditional payments value chain affects consumers and merchants:

  1. Cost: Multiple providers have increased the CAPEX/OPEX cost of payments. In an effort to offset these costs, merchants are passing them on to consumers who are unknowingly footing the bill without seeing the benefits. Making a payment abroad is a clear example of how consumers are stung with excessive and often hidden costs. By removing unnecessary links in the value chain, foreign exchange fees can be reduced by as much as 5%.
  2. Complexity: A myriad of providers creates a headache for merchants. Payment services take too long to integrate, are inflexible at a time of rapid change, and do not offer the visibility and control merchants require to run their business.
  3. Risk: Security is fundamental to payments. Any breach could result in serious fiscal and reputation consequences. ‘Gaps’ between technology providers compromises security and increases risk.

So, if we want to start paying less for our payments – and reduce their complexity and risk – we need to unshackle merchants, small businesses and consumers from this complex and inefficient ecosystem. We need to trim the ‘fat’ by removing the excess links in the value chain to make payments simple, seamless and secure.

And that’s where Kalixa comes in. Kalixa is here to disrupt the payments market. With products that cover virtually every area of the value chain – from issuing and acquiring to acceptance – Kalixa owns its own payments ecosystem. This means that Kalixa customers only need Kalixa, rather than a sequence of providers along the value chain.

One integration, one platform and one company: Kalixa is turning what merchants have typically seen as a cost into competitive advantage.

Tuesday 10 September 2013

Kalixa Pay prepaid MasterCard® launches in Austria

Today is a special day for the Kalixa Group: we launched our prepaid MasterCard product, Kalixa Pay, in Austria. It’s also a special day for the 90 Kalixa employees in our Vienna offices: they can finally start using the award-winning product they’ve been developing, perfecting and living since 2007.

The Kalixa Pay prepaid MasterCard is now available in Austria
Kalixa Pay already has over 150,000 customers across Germany, Italy and the UK, offering them a cost-effective contactless-enabled prepaid MasterCard with unique travel benefits, and we’re very pleased to now be able to offer those benefits to the Austrian market – and our Vienna employees.

So why is our Vienna team so excited? Apart from the obvious excitement that comes with a successful product launch in a new country? Well, Kalixa Pay is the best travel-money product available in Austria. It offers the best foreign exchange rates, zero commission, worldwide acceptance and no FX fees (until the end of 2013) when used abroad.

The Kalixa Pay Card draws funds directly from an e-wallet. It offers consumers one wallet and one way to pay, making payments simple, seamless and secure – online and on the high street – including contactless Tap & GoTM payments at thousands of retail outlets, such as Austria’s leading supermarket, Billa.

Our prepaid Kalixa Pay Card provides customers with full control over their spending. Unlike using credit or debit cards, customers can only spend what they load, and can keep track of their finances online, or with our free SMS and email balance updates and transaction notifications.

Ed Chandler, CEO of Kalixa Group, said: “The launch of Kalixa Pay in Austria is a significant step in our ambitious growth plan as we continue to disrupt the global payments market with a range of products that help people to make and accept payments simply, seamlessly and securely. We will be rolling-out Kalixa Pay to new markets very soon as part of our on-going effort to push the boundaries of payments in Europe. Exciting times ahead!” concluded Chandler.

As Ed says above, it’s our goal to simplify the way consumers, businesses and merchants make and accept payments, and Kalixa Pay is an integral component of that plan. To date, we’ve invested more than €100 million in designing and building our integrated platform which also includes our two other core payment solutions: Kalixa Accept helps businesses accept online payments, and the soon to be launched Kalixa Pro offers non-cash payment solutions for small businesses.

With Pay, Accept and Pro, Kalixa covers every area of the payments chain – from issuing and acquiring to acceptance. In short, we own our own payments ecosystem, which helps us turn browsers into buyers, risk into reward and cost into competitive advantage.

In addition to our own branded Kalixa products, we also power a range of other cutting-edge payment solutions, including moneto, the first NFC enabled iPhone prepaid wallet in Europe, and Watch2Pay, the first watch in the world that can be used for contactless payments.

We’ve got 130 employees, in London and Vienna, from 25 nations. We’ve got twelve years of industry experience. We own our payments ecosystem. Over the past twelve months we’ve processed transactions worth €2.6 billion for over 300 merchants (including Austria’s WESTbahn). We have massive support from our single shareholder, bwin.party. The Kalixa Group is going places – and today’s launch into Austria is just the beginning.