Kalixa Group’s award-winning prepaid MasterCard® brand, Kalixa Pay, is offering one lucky cardholder the chance to win a million euros in an unprecedented campaign from a European prepaid issuer.
The campaign encourages cardholders across the UK, Germany and Austria to load £100 / €100 onto their Kalixa Pay cards to be in with the chance of winning the grand prize. One lucky cardholder who has made a valid load will be picked at random to take part in the grand prize event taking place on 29th January 2014 at Sushisamba in The Heron Tower, one of London's tallest buildings.
|Kalixa Pay, Kalixa Group’s issuing brand, launches Win a Million campaign.|
|The Grand Prize Event is to take place at Sushisamba, Bishopsgate, London|
“The Win a Million campaign was designed to capture and engage the imaginations of our existing and prospect cardholders and initial response rates show this is already taking effect,” says Danielle Stroud, Kalixa’s Head of Marketing and Communications.
“With a total of 150,000 cardholders across Germany and the UK, Kalixa Pay customers stand incredible odds of walking away with a life-changing prize. Our vision is to make payments easier for everyone and we’re committed to giving back to our customers – they are at the centre of everything we do,” continues Stroud
The Kalixa Pay product has three core benefits for customers:
- Kalixa Pay provides the best Travel Money solution in the market with 0% commission, 0% FX fees and the best exchange rates. Customers load in their home currency (GBP or EUR) and use it wherever they see the MasterCard acceptance logo, making it the safest and cheapest way to spend at home and abroad.
- Kalixa Pay isn’t linked to a primary bank account, there’s no credit line, no overdraft and customers can only spend what they load, making it a great budgeting tool. To help further, Kalixa Pay will also send SMS alerts every time the card is used showing transaction amount and remaining balance, meaning customers are always in control of their cash.
- For customers who don’t have a bank card or are generally nervous about shopping online, Kalixa Pay provides a great solution. It’s not linked to a bank account and customers’ details and funds are always protected.
Launched in October, Kalixa Pay’s Win a Million prize draw campaign is being supported by integrated social media engagement, affiliate activity and DR advertising.